Project management from initial brainstorm development through launch for the Association of Zoos and Aquariums (AZA), Wildlife Trafficking Alliance (WTA), and International Fund for Animal Welfare (IFAW) campaign Not A Pet. This included liaising between the project and web teams and reviewing and editing the website, graphics, and video content created. For the rest of the campaign, I will maintain and manage the website and AZA and WTA's social media content around the campaign.
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Website management and content creation for the Association of Zoos and Aquariums website that sees 150,000-200,000 site users on average monthly. I maintain a relationship with the website developers and continually work with them on new layout and design ideas.
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Website development and management for the Wildlife Trafficking Alliance (WTA) campaign I Travel for Wildlife. For this campaign, there are educational display installations at ports and borders around the country, with the initial one at Seattle-Tacoma International Airport and next launching at Los Angeles International Airport. The displays educate the public and direct them to the website for more information about how to travel with wildlife in mind and ensure they do not participate in wildlife trafficking while traveling. For this campaign, I managed the development of the website, liaising between the project team and the website developers. Additionally, I have created a texting campaign using SimpleTexting to follow up with travelers for the seven days after they opt-in with tips and reminders of what to look out for during their travels. For the rest of the campaign, I will continue to create web pages for each new airport display installation and maintain the website, social media, and additional digital aspects of the campaign.
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Video footage from SustainableUF's SnapChat story taken by communications interns Karlyn Marcy (myself) and Megan Kearney at the UF Campus Earth Day on April 6, 2016.
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